The Free-to-Play Model and Why it Works

If you’ve been a gamer in the past decade or so, you’ll be familiar with games that hit the market free-to-play, generally with microtransactions, or purchases you can make in-game for mostly cosmetic items, such as character or weapon skins. These games can get backlash for seemingly being money sucking addictions, but these games aren’t just quick cash-grabs a lot of the time. There’s work put into them and the ones have been out for a long time now have continuously updated their games to keep it fresh. So, despite being free, why does this work?